As the world keep developing in the technological field, it is only natural that the new generations also develop an interest around the technology that they’re given, they grow besides it.

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   This new generation has many interests, along with technology and social media they also fancy other things and activities such as shopping, going out, drinking, making new connects etc. Teenagers and young adults rely on a good social life to have a status among their peers, for that they keep up to date with the latest trends of clothes, shoes and even mobile phones, they tend to buy things very impulsively and spend a lot of time shopping.

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   iGens also like to go out a lot! They see it as a way of showing off their status, they tend to hang out with friends many times per week, go to clubs, bars and every other imaginable place. They also enjoy drinking as it can be seen as acquiring some kind of relevance among their friends. The newer generations also like and care about humour, memes and emojis can be chosen as an example of this statement, as they express a humorous reaction and state of spirit. Food is also a big interest common to this generation, iGens are more curious about food, they don’t avoid new dishes, they go after them, that is why food-trucks and fast food/typical restaurants are a constant interest among them, besides posting some cute photos of their food on social media they actually eat the meal!

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   This generation also values experiences more than material things. It is shown as the simple fact that they are willing to spend a big sum of money to go to a festival or concert rather than to buy an expensive piece of clothing, the action and the “Instagrammableness” of a certain event is more important, this means they are living, experiencing.

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   They also have interests in style, they keep up with trends; music, they are more curious and actually look for a wider range of songs and music genres; postal mail and packages, it is known that this generation loves online shopping! And ohh when that little box comes home with their new gadget or they get so happy! Fitness and sports can also be listed among the most important interests of this generation, they like to keep fit and it is so common to see many teens and young adults signing gym memberships, have a workout routine and etc!

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   Lastly, iGens are crazy about sayings and lingo, they use many abbreviations and some weird sentence people can’t seem to understand quite well. They like to reduce words as much as they can, maybe due to the limit of characters they are allowed to use on Instagram? iGens also have an interest in dating and authenticity as in they value what is true and discard of the fake things!

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   To sum up, iGens have lots of interests in their daily lifes!

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By: Jorge Oliveira